Why Pinterest Pins Are 1000x1500
Pinterest publishes real constraints on size, contrast, and placement, and most pins ignore them. These are the rules the templates enforce for you, so a pin made here is already compliant before you export it.
2:3 is the only safe ratio
Pinterest recommends 1000x1500px and truncates anything taller in the feed. Square pins see materially less engagement than 2:3. Every export here is 1000x1500 at 2x density.
Your pin is 236px wide in the feed
That is where the decision to click actually happens - roughly a 70% reduction. Headlines need to survive it, which is why the templates start at large, bold type rather than the 30pt floor.
Text belongs at the top
Only the top 50-60% of a 2:3 pin is visible before a scroll, and Pinterest overlays its own save button and description near the bottom edge. Text placed high measurably outperforms text placed low.
Contrast is not optional
Text on an image needs a 4.5:1 contrast ratio to stay readable. A 50% overlay reliably clears it; 30% often does not. The templates apply scrims automatically so your text never sits naked on a photo.
Multi-color beats single-color
Analysis of 500,000+ Pinterest images found pins with several dominant colors repinned far more often than single-color ones, and medium-lightness images beat very dark ones by a wide margin. The palettes are built as coordinated multi-color sets for that reason.
Three to five elements, no more
One hero image, one headline, one CTA, and an optional logo. Cluttered pins consistently underperform, so the templates cap what can appear rather than letting you fill the canvas.
Figures come from Pinterest's published business guidance alongside third-party engagement studies of large pin samples.